Bachelor of Communication

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In demand

85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles.

What is it like?

Combine your love of words and creativity with the study of business to become a highly-employable communication specialist.

Massey’s Bachelor of Communication (BC) builds the skills you need to make an outstanding contribution in whatever field of communication interests you. This workplace-relevant three-year degree is unique in New Zealand. You’ll join our graduates with exciting careers around the world.

The world needs communicators. It needs people who have the creativity and imagination to develop content that will inspire and connect people, and the logic, analysis and language skills to deliver that content in a strategic and meaningful way. Massey University’s BC will give you these skills.



Massey Business School is ranked in the top 2% of business schools globally.

In 2016 the School of Communication, Journalism and Marketing / Te Pou Aro Korero won coveted accreditation from the US-based Accrediting Council for Education in Journalism and Mass Communications, for the four majors of Journalism Studies, Marketing Communication, Public Relations, and Communication Management. This makes the Bachelor of Communication the only degree outside the Americas and the Middle East to hold this accreditation. It is also the world’s only accredited three-year bachelor degree.

Massey University’s business and management studies ranks in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

These accreditations mean that your degree is internationally-recognised, making it easier to arrange a student exchange and find employment overseas.

Be sought-after by employers

Massey Bachelor of Communication graduates have had outstanding employment success. 85% of graduates are employed within six months of graduation. These graduates are employed across nine different industry categories with more than 60 different job titles. 

Your choices are not restricted – every field uses communication specialists, from healthcare to education to aviation to high-end fashion or the arts, and your expertise is transferable – Massey’s BC makes sure you come out well rounded and flexible 

Lead, don’t follow

Massey University will teach you skills in using up-to-date technology, and you will obtain deep insights into the communication industries. Massey opens the door for you to become a communication entrepreneur who understands how to develop new business models and can offer thought leadership in this rapidly evolving area of professional work.

Interesting projects

The Bachelor of Communication offers you many opportunities to apply your learning to real-world problems.

You’ll produce strategies, media and publications that apply your communication learning.

These can include marketing strategies for community groups, social media content, documentary films, scripts for theatre, media or film, performances and speeches, depending on what courses you choose from a wide range.

Real-world internship and project experiences

Massey offers a range of experiential learning opportunities in communication, including a communication internship course for BC students with good grades. It allows you to work for a company while you study, network with future employers and gain invaluable real-world experience. You could intern in inspiring organisations like NZ Red Cross, UNICEF, or Forest & Bird, in leading PR agencies or for news media like the New Zealand Herald or Radio New Zealand.

If you are majoring in a creative area, you can also gain hands-on experience through ‘Creativity in the Community’, which teaches you to respond to a real-world challenge in a team. Previous students have tackled issues including sustainability and youth justice with powerful creative projects that incorporated poetry, film and theatre.

How does it work?

In your first year, you complete a core of set courses as part of your degree. The first year core means you get to meet other BC students as a group and form an overview of all parts of communication before you specialise. At the start of your second year you choose the area you are most interested in (your major). You also choose a second field of interest (your minor) and from a huge range of optional (elective) courses.

Unique variety in your study - just like the working world

Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses from both business and arts. Your degree will be made up of a major from one discipline and a minor from another.

This gives you variety in your study, which means you’ll graduate not just with a degree, but as a well-rounded, innovative communication specialist who is sought-after by employers. In our survey of past graduates, 84% believed that their BC studies were relevant to their present work.


You’ll gain from the experience of the University and our world-renowned staff. Massey has the oldest journalism school in New Zealand, and our marketing communication major is the longest-standing in New Zealand. Our teachers in the Bachelor of Communication expressive arts courses (theatre, creative writing and media production) have won five national teaching awards.

You’ll study both business and humanities subjects. You’ll probably discover that neither is what you expected and you love most the one you didn’t think you would!

A good fit if you:

  • Like to be busy and enjoy multi-tasking
  • Enjoy doing lots of different interesting things every day to keep your brain stimulated
  • Relish taking a leadership role in projects and events
  • Enjoy connecting with people
Anna Cudby, Bachelor of Communication (Marketing Communication)
Anna Cudby
Bachelor of Communication (Marketing Communication)
Graduated in 2012
Marketing Specialist - Rockit Apples

“I couldn’t be happier with my choice…”

During a recent flight home from Hong Kong where I had been for business, I was thinking to myself that ‘hard work does pay off’ and how fortunate I am to be in my current role as Marketing Specialist at Havelock North Fruit Company (HNFC). HNFC owns, markets and distributes Rockit Apples (the world’s first miniature apple, sold in a novel tube for convenience and hygiene).

I couldn’t be happier with my choice to study a Bachelor of Communication degree majoring in marketing communication from 2010-2012 at Massey University. This degree prepared me well for my role where I head the marketing and sales for Rockit worldwide.

A few years on from university studies and I still often use the skills learnt - that’s something that is really great about the course. Assignments are based on real life companies and situations which makes it so relevant and easy to apply when you get into the workforce.

It was an interest in media studies and journalism that lured me to study a Bachelor of Communication, and it was the internship opportunity that enticed me to study at Massey.

The internship gave me practical work experience which was an advantage when applying for employment post-university in a competitive job market.

The Bachelor of Communication through Massey was the start of an exciting career for me; getting to develop and implement social media strategies, marketing strategies, manage sponsorship and events portfolios, not to mention getting to travel the world and meet some great people in the process.


Your skills will be in demand

Communication roles have grown hugely in the last few years - to a point where they are recognised by most companies as highly strategic and at the heart of a successful business. This rapidly expanding area of professional work features a wide variety of jobs and exciting opportunities. 

Huge opportunities

The Bachelor of Communication (BC) prepares you for numerous emerging and current occupations, across almost all industries - the world is truly your oyster!

Depending on your major and interests you could move into any one of the following areas:

  • Writer, editor, publisher or researcher (for social media, literature, theatre, film and television, corporate, government or non-profit organisations)
  • Speech writer, travel writer, blogger, social commentator
  • Social media or social entrepreneur
  • Scriptwriting
  • Relationship management
  • Public relations
  • Public affairs
  • Project management
  • Producing and directing film, theatre, circus, dance and a wide range of other creative enterprises
  • Organisational training and development
  • Media industries including as producer
  • Marketing
  • Liaison and advisory work
  • Journalism
  • Film making
  • Event management
  • Creative industries or arts administration or management
  • Communication consulting
  • Arts promotion, policy and development
  • Artist
  • Academic or teacher

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