Innovation and entrepreneurship

Entrepreneurship and small and medium enterprises are historical strengths of the Massey Business School.

Innovation is an aspiration of Massey University as well as a Government priority. Two research foci of the University are design for community, commerce and culture and resource development and management. Albany is the designated Innovation Campus of Massey University.

We have strong links to the ecentre in Albany and the BCC in Palmerston North. The ecentre (a business incubator) and the BCC (provides commercialisation expertise to help transfer research outputs into products and services for industry) have helped hundreds of companies since they were founded.

Research Centres

Te Au Rangahau/Maori Business and Leadership Centre

Te Au Rangahau is a Massey University research centre, providing a base for research within and for Māori business and organisations. 

Social Innovation and Entrepreneurship Research Centre

The Centre, hosted by Massey University, is a hub for interdisciplinary academic research in social innovation and entrepreneurship.

Our research expertise includes

  • SME management
  • International business development strategy 
  • Start-ups and entrepreneurs 
  • Financing start-ups 
  • Small business accounting 
  • Research in entrepreneurship education 
  • Creative marketing 
  • Innovative business practices 
  • Social innovation and social entrepreneurship
  • Developing innovative work culture
  • Benchmarking and best practice 
  • Product and process design and development



  • Prof Anne de Bruin

    Prof Anne de Bruin

    Professor - School of Economics and Finance



  • Prof Lorraine Warren

    Prof Lorraine Warren

    Professor in Innovation and Entrepreneurship - School of Management


Brand buzz in the echoverse

image of American dollars with

Analysing 18 million tweets, 5000 press releases and 65,000 news articles about the top four United States banks would make most people’s heads ache, but it was an opportunity for Massey Research Professor Harald van Heerde.

Professor van Heerde was approached by University of Maryland Distinguished Professor Roland Rust, former editor of the top journal in the field, the Journal of Marketing, to join a project about the crises in the American banking system. Rust contacted van Heerde because of his expertise in modelling big-data sets, and his previous experience of working in the area of product-harm crises. The former Vice-President of the Bank of America, Dr Kelly Hewett, now at the University of Tennessee, and computational linguistics expert Dr William Rand, from the University of Maryland, brought complementary skills to the research.

The four researchers examined brand-consumer interactions for the Bank of America, Citibank, JPMorgan Chase and Wells Fargo from 2007 to 2013, a tumultuous period for American banking institutions. The study examined how messages about brands across various channels interact in a complex set of feedback loops the researchers call the echoverse, the universe of brand communication where everything can echo everything else.

Diana International Research Project

The Diana International Research Project brings together leading international scholars and experienced researchers in the field of women’s entrepreneurship. The Project was launched in 1999 by five leading professors Brush, Carter, Gatewood, Greene and Hart, to study the phenomenon of women’s entrepreneurship in the United States. In 2003, the Diana International Project was inaugurated and currently involves researchers worldwide.  

Massey University’s Professor Anne de Bruin was the founding New Zealand researcher on the project. The project has now published four edited volumes of research with Massey researchers Professor de Bruin and Dr Kate Lewis co-editing two of these. Volume II: Brush, C. J., Gatewood, E.J., de Bruin, A. and Henry, C. (eds) (2010) Women Entrepreneurs and the Global Environment for Growth: A Research Perspective. Volume 1V: Lewis, K.V., Henry, C., Gatewood E.J. and Watson, J. (eds.)(2014)  Women's Entrepreneurship in the 21st Century: An International Multi-level Research Analysis, Cheltenham: Edward Elgar.

The Diana International Research Project was named a 2014 finalist in the Three Luminaries Award. This international award, run by the ICSB (International Council for Small Business) recognises extraordinary individuals and organisations that have risen to the highest level of small business and entrepreneurial achievement in research, practice or academia. The nomination named Massey's Professor Anne de Bruin and Associate Professor Kate Lewis among the organising team of the network of over 300 scholars from 35 different countries. 

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